User-Centric Design.
Data-Backed Results.
UI/UX Designer bridging the gap between creative vision and business KPIs. Specialist in Figma, Framer, and Conversion Strategy.
NagarHub V2 – Local Listings for Tier-2 Cities
A complete UX redesign of NagarHub V1, a platform connecting local buyers and sellers in Indian tier-2 cities.
Designing Trust: A Strategic Brand & Campaign System for Himayam College
A freelance design engagement that grew into a full-scale brand and campaign strategy for Himayam College, a new educational institution in Chennai. Over six months, I worked closely with the college’s leadership and admissions team to identify gaps in their communication, outreach, and brand presentation. What began as a poster design assignment evolved into a deep, systems-level engagement—where I led the creation of their visual identity, designed 30+ print and digital assets, structured content strategy for WhatsApp and web, edited founder-led campaign videos, and launched a scholarship microsite under intense time constraints.