USER-CENTRIC
DESIGN
& GROWTH
STRATEGY
UX Designer & Brand Strategist with expertise in driving measurable growth. I have a proven ability to transform nascent brands, optimize user journeys, and manage digital presence.
Driven by a curiosity for Human Psychology, I actively seek to understand motivations and behaviors. My natural inclination to listen deeply enriches my user-centric design perspective, allowing me to apply empathetic insight to foster communication.
Recently, I demonstrated this by achieving an 80% increase in leads and 60% admissions growth for a new educational institution through strategic application of AI and design.
TECHNICAL PROFICIENCY
PROFESSIONAL EXPERIENCE
FREELANCE UX DESIGNER & STRATEGIST
06/2024 - PRESENT- Lead end-to-end website design and development projects for B2B clients, managing the full lifecycle from requirements to Framer deployment.
- Orchestrated brand strategy for a new educational institution, delivering 60% admissions increase and 80% lead growth.
UX DESIGNER
06/2024 - 01/2025- Collaborated with in-house designers to deliver web and mobile designs for cybersecurity (Sequretek) and procurement (Procktek) clients.
- Designed responsive website components using Framer and created internal communication designs for major enterprise clients like American Airlines & Delta.
GRAPHICS ARTIST
01/2023 - 01/2024- Designed and modified customized artwork for international client 4Imprint's customers, utilizing CorelDraw.
- Ensured designs met specific product, vendor, and printing requirements for accurate production.
GAMING
Passionate PC gamer finding joy and escape in immersive virtual worlds and dynamic multiplayer experiences.
TECH EXPLORATION
Enthusiastic about optimizing PC hardware for peak performance. Consistently researching cutting-edge AI developments (Generative AI) and emerging technologies to drive innovation.